Data lives in silos
Ads, analytics, CRM, email. Every tool tells a piece of the story. The review starts with 20 tabs and screenshots stitched into a doc.
Campaign Experience Dashboard
Stop reporting numbers. Start defending decisions.
CED rethinks how campaign recaps get to “what do we do next?” — one scrollable story that replaces the tab rodeo, the PDF dump and the AI-generated summary.
0
Total Reach
0
Conversions
0.0%
CTR
Signal over noise
The one number your team defends in the meeting.
Reach, engagement inflection, conversion shifts. CED promotes the handful of metrics that actually drive the next call, and lets the rest recede. Ready to walk a client through without opening a second tool.
0
Views
The clarity problem
Every review quietly stalls on the same three things.
Dashboards show everything, prioritise nothing
Twenty charts on one screen is data, not insight. You can see the volume, but not which number earned the next budget call.
Reports land flat with clients
A grid of numbers doesn’t explain why results changed. Without a narrative, trust slips and renewals get harder.
Before / after
Same campaign, same numbers. One view is a chart grid; the other is a decision.
Drag the handle. Every pixel below is the same Spring launch, same UTMs, same sources — one view stops at “here are the numbers”, the other goes to “here is what to do next”.
- 12 min30 secTime to insight
- 5 tabs1 viewTools open in the review
- 20 charts3 decisionsOutput of the hour
The module system
Four modules that replace the twenty-chart dashboard.
Campaign overview
Reach, conversions, CTR and status on the first screen. The review opens with context, not a tab opening ceremony.
Learn more →Key insights
Three to five prioritised callouts. Mobile lift, creative fatigue, conversion spikes. Written like a note, not a chart legend.
Learn more →Content performance
Winning creatives rise, drop-off assets get flagged. Clear inputs for what to scale, refresh or retire next sprint.
Learn more →Audience behaviour
Device split, session depth and interaction patterns in one lens. Sharper UX and targeting calls without an analyst in the loop.
Learn more →Data to decisions
Three moves from raw data to a story you can act on.
01
Unify
Ads, organic, email and CRM resolve into one live view. The review starts from a single source, not a tab rodeo.
02
Interpret
The signals that actually moved the number get ranked. Creative fatigue, segment lift, audience drop-off. No chart hunting.
03
Decide
Every insight ships with a next move. Scale, retarget, reallocate. The meeting ends with decisions, not another follow-up.
Storytelling mode
Campaign stories, not campaign reports.
Three chapters. Same numbers you just saw — told as a decision, not a dump.
The campaign goes live
Meta, Google, email and organic kick off at once. First-touch and last-touch are resolved against the same UTM map, so the review opens on a single baseline instead of four dashboards.
Creative B pulls ahead
Variant B holds CTR above 4% on mobile from day 8, while A keeps drifting. The segments earning the next £6k of budget get flagged; the cohorts that aren’t converting get parked.
Conversion closes the loop
Mobile converts at 2.4× desktop, and the recap lands with three concrete moves: scale App Install B, pause the 55+ desktop retargeting cohort, protect the landing hero. Ready to walk a client through without opening another tool.
Your next review
Make the next review actually land.
Managers, strategists and clients see the same answer at the same time. What worked, what changed, what to do next. Scroll, not slide.